Our Story

The Beginning: Less Noise, More Core

Core Basic started with a simple question: why do essentials so often force a trade off between comfort, shape, and longevity? We wanted a tee that felt great on day one and still after the tenth wash. No loud logos, no fuss, just a smarter basic you can wear anywhere. So we focused on one thing and made it better: a men’s tee in timeless colors that carry a real week, not a runway.

How We Build

Good ideas do not survive a spin cycle without discipline. We prototype fast, test hard, and keep what works. Fabrics are chosen for breathability, softness, and shape retention. Patterns are engineered to land clean across shoulders and chest, with intelligent ease through the midsection, smoothing without squeezing. Design is anchored in Europe for tight control over fit, details, and consistency. Every seam has a job; if a detail does not improve comfort, confidence, or durability, it does not make the cut.

What We Stand For

Simplicity is the greatest luxury. Fewer morning decisions mean more energy for what matters. That belief shapes our values: radical simplicity (depth over breadth), comfort without compromise (soft, breathable, low maintenance), confidence through fit (proportion and drape that flatter real bodies), consistency over spectacle (the same great tee, again and again), and honest aesthetics (quiet design, no overblown promises).

The Promise: Basics. Done Better.

“Basics. Done Better.” is not a slogan, it is our filter. A Core Basic tee should breathe in summer, layer in winter, hold its line under a blazer, and come out of the wash ready to wear. Necklines stay composed, hems hang straight, sleeves flatter the arm, and the fabric balances softness with structure so you look as good at 4 p.m. as at 8 a.m. We refine rather than reinvent with small, measurable upgrades such as stronger stitches, better collar recovery, and tighter shrink profiles instead of seasonal gimmicks.

What’s Next

Today, Core Basic is one product and a clear philosophy. Tomorrow, we will extend that philosophy carefully to other essentials only when each piece clears the same bar: fewer decisions, higher quality, seasonless design, and comfort that lasts. We are not racing to fill a catalog; we are building a dependable foundation for getting dressed, one wear and one wash at a time.

Finally a tee that doesn’t hang off my shoulders. Sleeves hug my arms, tummy looks flatter. Core Basic T-shirt in L (184 cm / 90 kg) and the length is just right. Two washes in, still holds its shape.
— Marko

Simple, no loud logos, still looks premium. 185/92, size L. Length stays put and doesn’t ride up when hands go overhead. That’s huge for me. ‘Basics. Done Better.’ isn’t just a slogan.
— Luka